Friday, March 12, 2010
Hyundai May Build 4WD Bronco
The Bronco's long gone. Land Rovers are expensive. Chrysler's got no money. Seems like a perfect time for an automaker to take a run at the rock-crawler segment. Hyundai US CEO John Krafcik told us they may do just that.
We asked Hyundai US CEO John Krafcik over dinner at Slow's BBQ (go eat there, like, now) the other night during the Detroit Auto Show what new segments the Korean automaker is looking at for future expansion. More on some of that shortly, but what blew our mind was the answer he gave when pressed about other types of vehicles — say, 4WD SUVs.
